The REAL secrets behind Home Staging!

Home StagingNearly everyone these days has been watching the TV shows on HGTV…”Design on a Dime”, “Buy Me”, “Color Splash”…or even the latest “The Stagers”.  We’ve learned how to make our homes look like a million bucks for next to nothing for actually living in them but is this the best advice for a future home seller?

No.  Staging is not the same as creating a usable space that you will enjoy.  Instead, staging is the art of making your home appealing to the masses (or as many people as possible) instead of for you.  True home staging doesn’t address the issues of comfort and usability…instead, it address the best way to make the rooms look the largest by increasing the open floor space. 

Whether it is elimination of extra furniture (ie side tables, floor pillows, large bulky furniture and replacing them with smaller furniture and larger art work, mirrors (to enlarge rooms) and wall decor.  By picking items up off the floor and making the walls tell the story the rooms visually are larger and more open. 

Creating an atmosphere viod of overly-dramatic details (deep colored walls, etc.) can help more people imagine themselves living in the space and helps them to avoid the feeling that there is much work (painting, repairs) that would have to be done before they move in.  These changes equal $$$$ and that decreases potential offer prices should an offer be made.

Neutral color palattes are the rage for home sellers…browns, beiges, light colors that reflect light and enlarge spaces as well as spaced furniture that maximizes window views, fireplaces…any focal point.  So what should you do to start?  Focus on the overall look of your room.  Eliminate those “trinkets” with sentimental value (often they don’t add to the appeal but detract from it)…remove the items that are bulky and serve a specific purpose for you but aren’t needed in the room to show it (ie CD storage, small tables, computer desk, etc.  Paint the room a light and airy color and pull blinds up for showings to add light to the room. 

Remember, if all else fails, call a neutral third party to suggest changes that you wouldn’t have thought of yourself!  It is best to not be a friend/family member as they can foster feelings about certain objects. If you are in the Shasta/Tehama County areas, we’d be glad to help you!  Just call us at 530.227.0345! 


Clint & Mindy Cronic are Realtors with Real Estate Professionals, GMAC in Redding, California.  If you are thinking of listing or buying a home contact us today for our aggressive marketing package or comprehensive buyer services VIP program!  530.227.0345 or


First Impressions DO count in real estate

The latest craze in real estate as most know is to complete DIY projects, saving time and money for the homeowner.  This is true in many instances but follow a couple rules: take your time and don’t cut corners and decorate for the masses if you are planning to sell anytime soon.  What I mean by “decorate for the masses” is to create an environment with paint colors and materials that almost anyone could bring their existing furniture into and live. 

What we are seeing now with many homes on the market in our area is a need for buyers to get the best “perceived value”.  They may look at 20 homes and find one home over the rest that has been staged to sell (doesn’t have to be by a professional “stager”) but appears as if the current owners have meticulously maintained the home.  Walking into a home with a clean front porch, clean eaves, mowed lawn and a couple live potted plants feels inviting to potential buyers whereas overgrown grass, broken-down cars and dead plants can be a warning sign of an improperly maintained home.  Here is a quick sample of what I mean…


Unstaged/cluttered homes might detract buyers


Clean and fresh homes attract buyers to see more!


DIY Home Improvement under $100!

Courtesy of, we’ve got some great tips for you on how to improve your home with a minimal investment of only $100!

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Tip 1: Spend an hour with a pro.
Invite a realtor or interior designer over to check out your home. Many realtors will do this as a courtesy, but you will probably have to pay a consultation fee to a designer. Check with several designers in your area; a standard hourly fee is normally less than $100, and in an hour they can give you lots of ideas for needed improvements. Even small suggested improvements, such as paint colors or furniture placement, can go a long way toward improving the look and feel of your home.

Tip 2: Inspect it!
Not every home improvement is cosmetic. Deteriorating roofs, termite infestation or outdated electrical systems — you can’t fix it if you don’t know it’s broken. Hire an inspector to check out the areas of your home that you don’t normally see. They may discover hidden problems that could negatively impact your home’s value. Small problems (such as a hidden water leak) can become big, expensive problems quickly; the longer you put off repairs, the more expensive those repairs will be.

Tip 3: Paint, paint, paint.
One of the simplest, most cost-effective improvements of all is paint! Freshly painted rooms look clean and updated — and that spells value. When selecting paint colors, keep in mind that neutrals appeal to the greatest number of people, therefore making your home more desirable. Be sure not to over-paint (covering hardware, etc.) and make sure you take your time and do a good job.  On average, a gallon of paint costs around $25, leaving you plenty of money to buy rollers, painter’s tape, drop cloths and brushes. So buy a few gallons and get busy!

Tip 4: Find inspiration.
An alternative to hiring a designer is to search for remodeling and decorating inspiration in design-oriented magazines, books, TV shows and websites. Simply tear out or print off the ideas you want to try and start your to-do list. Keep it simple — when remodeling on a tight budget, do-it-yourself projects are best.

Tip 5: Cut energy costs.
The amount of money you spend each month on energy costs may seem like a fixed amount, but many local utility companies provide free energy audits of their customers’ homes. They can show you how to maximize the energy efficiency of your home. An energy-efficient home will save you money now, which can be applied to other updates, and is a more valuable and marketable asset in the long run.

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