The REAL secrets behind Home Staging!

Home StagingNearly everyone these days has been watching the TV shows on HGTV…”Design on a Dime”, “Buy Me”, “Color Splash”…or even the latest “The Stagers”.  We’ve learned how to make our homes look like a million bucks for next to nothing for actually living in them but is this the best advice for a future home seller?

No.  Staging is not the same as creating a usable space that you will enjoy.  Instead, staging is the art of making your home appealing to the masses (or as many people as possible) instead of for you.  True home staging doesn’t address the issues of comfort and usability…instead, it address the best way to make the rooms look the largest by increasing the open floor space. 

Whether it is elimination of extra furniture (ie side tables, floor pillows, large bulky furniture and replacing them with smaller furniture and larger art work, mirrors (to enlarge rooms) and wall decor.  By picking items up off the floor and making the walls tell the story the rooms visually are larger and more open. 

Creating an atmosphere viod of overly-dramatic details (deep colored walls, etc.) can help more people imagine themselves living in the space and helps them to avoid the feeling that there is much work (painting, repairs) that would have to be done before they move in.  These changes equal $$$$ and that decreases potential offer prices should an offer be made.

Neutral color palattes are the rage for home sellers…browns, beiges, light colors that reflect light and enlarge spaces as well as spaced furniture that maximizes window views, fireplaces…any focal point.  So what should you do to start?  Focus on the overall look of your room.  Eliminate those “trinkets” with sentimental value (often they don’t add to the appeal but detract from it)…remove the items that are bulky and serve a specific purpose for you but aren’t needed in the room to show it (ie CD storage, small tables, computer desk, etc.  Paint the room a light and airy color and pull blinds up for showings to add light to the room. 

Remember, if all else fails, call a neutral third party to suggest changes that you wouldn’t have thought of yourself!  It is best to not be a friend/family member as they can foster feelings about certain objects. If you are in the Shasta/Tehama County areas, we’d be glad to help you!  Just call us at 530.227.0345! 

HAPPY STAGING!

Clint & Mindy Cronic are Realtors with Real Estate Professionals, GMAC in Redding, California.  If you are thinking of listing or buying a home contact us today for our aggressive marketing package or comprehensive buyer services VIP program!  530.227.0345 or contactus@sellingredding.com

FacebookTwitterGoogle+Share

The REAL Redding Real Estate Market…

For those that want to know EXACTLY what our local real estate market in and around Redding, CA is up to…the chart below is your answer!  This table contains straight statistics from the Shasta Board of Realtors MLS database. 

New Listings Active Listings Sold Listings Months Inventory
Feb/2008 561 3,525 163 21.63
Jan/2008 613 3,610 150 24.07
Dec/2007 368 3,881 167 23.24
Nov/2007 483 4,072 171 23.81
Oct/2007 583 4,267 228 18.71
Sep/2007 613 4,343 193 22.50
Aug/2007 822 4,321 292 14.80
Jul/2007 793 4,271 239 17.87
Jun/2007 912 4,104 312 13.15
May/2007 881 3,897 286 13.63
Apr/2007 975 3,694 273 13.53
Mar/2007 836 3,425 293 11.69
Feb/2007 697 3,363 241 13.95
Jan/2007 810 3,217 204 15.77
Dec/2006 486 3,448 288 11.97
Nov/2006 480 3,678 239 15.39
Oct/2006 703 3,750 269 13.94
Sep/2006 744 3,798 265 14.33
Aug/2006 958 3,740 295 12.68
Jul/2006 919 3,470 293 11.84
Jun/2006 988 3,258 358 9.10
May/2006 1,045 2,963 322 9.20
Apr/2006 746 2,666 289 9.22
Mar/2006 852 2,459 308 7.98

What does this table really mean??? First, let’s learn the table.  To begin, this data represents every listing in the MLS…regardless of type (residential, vacant land, etc.) and could potentially include some duplicate listings. 

The “New Listings” category shows just that-all new listings taken during that month.  “Active Listings” are listings that were available for purchase or active at the end of the month.  “Sold Listings” are listings that actually closed escrow during the month or were technically sold. 

The most interesting category to look at, especially if you are a home seller is the “Months Inventory”.  Months inventory is, if NO NEW LISTINGS were added to the MLS after that month, how many months it would take for all listings available in the MLS to sell.  This category is so important because it can help you to see the detrimental effect of not pricing your home correctly and ahead of the market to begin with.  Historical data shows that if you are not listed within the top 10-20% of the listings comparable to yours you will quickly fall under the curve of the market and have to do more (and major) reductions to get back “into the market”. 

Real estate lecturers have said that they see 2 types of sellers, the 20% that are “in” the market with a fair or great price that is likely to see offers and the other 80% that have priced themselves “out” of the market and won’t likely see any offers during their listing period. Utilize this data to understand what type of listing YOU are.  Ensure that you are receiving accurate up-to-date market data and that you are within that 10-20% so that you may see an offer quickly!

FacebookTwitterGoogle+Share

Redding Real Estate – 3/10/08

Today’s local real estate market update, straight from the Shasta MLS database:

  • Residential Listings:  There are 1,650 active listings and another 350 listings that are pending (in escrow).  Year-to-date during 2008 we have had 245 listings that have sold (closed escrow) and so far in March we have had 24 sold listings.  Overall statistic for the year 2007: there were 2, 140 listings that sold (closed escrow) and were recorded in the MLS database.  

FacebookTwitterGoogle+Share

Redding Real Estate – 3/2/08

Today’s local Redding and Shasta County real estate market update, straight from the Shasta MLS database:

  • Residential Listings: (Down 27 listings from 2 weeks ago)  There are 1,654 active listings and another 332 listings (up 47 listings from 2 weeks ago) that are pending (in escrow).  Year-to-date during 2008 we have had 209 listings that have sold (closed escrow) and of those, 101 sold during February.  Overall statistic for the year 2007: there were 2, 140 listings that sold (closed escrow) and were recorded in the MLS database.   
FacebookTwitterGoogle+Share

Redding Real Estate – 2/15/08

Today’s local Redding and Shasta County real estate market update, straight from the Shasta MLS database:

  • Residential Listings: (Down 23 listings from 2/3)  There are 1,681 active listings and another 285 listings (up 31 listings from 2/3) that are pending (in escrow).  Year-to-date during 2008 we have had 154 listings that have sold (closed escrow) and of those, 46 have sold so far during February.  Overall statistic for the year 2007: there were 2, 140 listings that sold (closed escrow) and were recorded in the MLS database.  

FacebookTwitterGoogle+Share

Redding Real Estate – 2/3/08

Today’s local Redding and Shasta County real estate market update, straight from the Shasta MLS database:

  • Residential Listings: (Down 20 listings from 1/31)  There are 1,704 active listings and another 254 listings (up 8 listings from 1/31) that are pending (in escrow).  Year-to-date during 2008 we have had 110 listings that have sold (closed escrow) and of those, 4 have sold so far during February.  Overall statistic for the year 2007: there were 2, 140 listings that sold (closed escrow) and were recorded in the MLS database.  

FacebookTwitterGoogle+Share

Redding Real Estate – 1/31/08

Today’s local real estate market update, straight from the Shasta MLS database:

  • Residential Listings: (Down 3 listings from 2 weeks ago)  There are 1,724 active listings and another 246 listings that are pending (in escrow).  Year-to-date during 2008 we have had 103 listings that have sold (closed escrow).  Overall statistic for the year 2007: there were 2, 140 listings that sold (closed escrow) and were recorded in the MLS database.  

FacebookTwitterGoogle+Share

Mortgage Debt Relief Act Info!

Mortgage Forgiveness Debt Relief Act of 2007

Placer Title Company of Redding was nice enough to bring by a flyer on the newly passed “Mortgage Forgiveness Debt Relief Act of 2007”.  For those home owners out there that either have or are getting ready to face a mortgage rate increase due to an adjustable rate mortgage you will want to get more information on this program.  On December 20, 2007, President Bush signed this act into law which gretly reduces the negative tax implications of a short sale if the debt being forgiven meets certain criteria.  The new act will increase the incentive for borrowers and lenders to work together to refinance loans and allow American families to secure lower mortgage payments without facing higher taxes. Click the image below to view the flyer.

mortgageforgivenessact.jpg (727376 bytes)

For more information about H.R. 3648, visit www.whitehouse.gov or www.govtracks.us.

FacebookTwitterGoogle+Share

Local Real Estate Stats – 1/10/08

Today’s local real estate market update, straight from the Shasta MLS database:

  • Residential Listings: (Down 2 listings from yesterday)  There are 1,697 active listings and another 248 listings that are pending (in escrow).  Year-to-date and month-to-date we have had 22 listings that have sold (closed escrow) in January.  Overall statistic for the year 2007: there were 2, 136 listings that sold (closed escrow) and were recorded in the MLS database.
  • Vacant Land: (Up 5 listings from yesterday) There are 1,095 active listings and another 76 listings that are pending (in escrow).  Year-to-date and month-to-date we have had 2 listings that have sold (closed escrow) in January.  Overall statistic for the year 2007: there were 382 listings that sold (closed escrow) and were recorded in the MLS database.
  • Commercial Property: (Down 1 listing from yesterday)There are 144 active listings and another 17 listings that are pending (in escrow).  Year-to-date and month-to-date we have had 1 listing that has sold (closed escrow) in January.  Overall statistic for the year 2007: there were 57 listings that sold (closed escrow) and were recorded in the MLS database.
FacebookTwitterGoogle+Share

Local Real Estate Stats – 1/9/08

Today’s local real estate market update, straight from the Shasta MLS database:

  • Residential Listings: There are 1,699 active listings and another 238 listings that are pending (in escrow).  Year-to-date and month-to-date we have had 19 listings that have sold (closed escrow) in January.  Overall statistic for the year 2007: there were 2, 136 listings that sold (closed escrow) and were recorded in the MLS database.
  • Vacant Land: There are 1,090 active listings and another 76 listings that are pending (in escrow).  Year-to-date and month-to-date we have had 2 listings that have sold (closed escrow) in January.  Overall statistic for the year 2007: there were 382 listings that sold (closed escrow) and were recorded in the MLS database.
  • Commercial Property: There are 145 active listings and another 17 listings that are pending (in escrow).  Year-to-date and month-to-date we have had 1 listing that has sold (closed escrow) in January.  Overall statistic for the year 2007: there were 57 listings that sold (closed escrow) and were recorded in the MLS database.
FacebookTwitterGoogle+Share

Friday Price Reduction!

Well it is Friday! We just did a great price reduction on a home in a nice area.  The sellers are really wanting this home sold so we evaluated the competition and priced the home $10,000 below all others in the area! 

1651 Strauss - 4/2 with large bedrooms and new landscaping, East Redding

The home was $286,000 and now it is $249,000, that’s a $37,000 price reduction!  The home is 4 bedrooms, 2 baths and nearly 1800 square feet.  Amenities include new front and rear landscaping, sod, planters, etc., gated RV parking, fresh exterior stucco, pantry in kitchen, all wrapped up in a well-maintained home in a great area.  For information please call 530.227.0345 or visit our website, www.SellingRedding.com.

FacebookTwitterGoogle+Share