The REAL secrets behind Home Staging!

Home StagingNearly everyone these days has been watching the TV shows on HGTV…”Design on a Dime”, “Buy Me”, “Color Splash”…or even the latest “The Stagers”.  We’ve learned how to make our homes look like a million bucks for next to nothing for actually living in them but is this the best advice for a future home seller?

No.  Staging is not the same as creating a usable space that you will enjoy.  Instead, staging is the art of making your home appealing to the masses (or as many people as possible) instead of for you.  True home staging doesn’t address the issues of comfort and usability…instead, it address the best way to make the rooms look the largest by increasing the open floor space. 

Whether it is elimination of extra furniture (ie side tables, floor pillows, large bulky furniture and replacing them with smaller furniture and larger art work, mirrors (to enlarge rooms) and wall decor.  By picking items up off the floor and making the walls tell the story the rooms visually are larger and more open. 

Creating an atmosphere viod of overly-dramatic details (deep colored walls, etc.) can help more people imagine themselves living in the space and helps them to avoid the feeling that there is much work (painting, repairs) that would have to be done before they move in.  These changes equal $$$$ and that decreases potential offer prices should an offer be made.

Neutral color palattes are the rage for home sellers…browns, beiges, light colors that reflect light and enlarge spaces as well as spaced furniture that maximizes window views, fireplaces…any focal point.  So what should you do to start?  Focus on the overall look of your room.  Eliminate those “trinkets” with sentimental value (often they don’t add to the appeal but detract from it)…remove the items that are bulky and serve a specific purpose for you but aren’t needed in the room to show it (ie CD storage, small tables, computer desk, etc.  Paint the room a light and airy color and pull blinds up for showings to add light to the room. 

Remember, if all else fails, call a neutral third party to suggest changes that you wouldn’t have thought of yourself!  It is best to not be a friend/family member as they can foster feelings about certain objects. If you are in the Shasta/Tehama County areas, we’d be glad to help you!  Just call us at 530.227.0345! 


Clint & Mindy Cronic are Realtors with Real Estate Professionals, GMAC in Redding, California.  If you are thinking of listing or buying a home contact us today for our aggressive marketing package or comprehensive buyer services VIP program!  530.227.0345 or


Color Trends – Whats in and out

Redding Real Estate, Home Staging, Color Trends, Neutral Palette

If you have been making some color changes, whether it’s your home interior, exterior, wardrobe or make-up palette, here is some new information provided by with insight into the latest “trends” in color and what to expect through 2009.  Remember, these are good tips to use while staging a home for sale in today’s tough real estate market…the homes that appear to be well-maintained can cause less buyer anxieties and tend to get sold quicker than those that buyers might perceive as fixer-upper’s in the same price range. 

home staging, living room photo

Neutral Safe or More Color?

Neutrals are now, especially in larger purchases like cars, sofas or carpet. “In those big-ticket items, we’ll make the safer choice such as neutrals, from rich gray to camel,” says Emily Kiker Morrow, Director of Color, Style and Design at Shaw Industries. And, she continues, “We’re using trendier colors, like acid green or amethyst, as accent pieces.”

Denise Turner, founder of Color Turners and a color forecaster, agrees. “Neutrals continue to flourish, as companions for brighter hues or as standalone, monochromatic color schemes.”

Both color forecasters see chocolate brown on the wane, though Turner notes that brown is still the go-to color in nearly every industry, from auto manufacturing to fashion to home. The guard is changing, however, as lighter browns begin to make an appearance. Morrow says, “We’re seeing browns shift to the colors of spices and beverages. Think mocha and cinnamon.”

Which neutral might just surpass brown as the favorite? Gray. And it covers a wide range of hues, which span soft gray to charcoal to hematite, and gain interest from metallic and pearlescent accents.

Green continues to gain strength from its association with the growing shift toward eco-consciousness. It will show up in everything from fabrics to accessories to countertops.

Turner noted that, after 9/11, blue surged in popularity. This comfortable, soothing color is associated with dependability, constancy and peace – qualities Americans seek during unstable times. Now every product in the industry uses some type of blue, and many are paired with brown, from chocolate to taupe.

According to Turner, pink and red are “the colors of causes.” Think about the ribbons on our lapels to help raise awareness for breast cancer, AIDS or heart disease. But these sisters in the color family are also making their way into the home.

You’ll see red as a bold accent in black-and-white designs; and look for pink in romantic bedrooms, the modern girl’s living room or even in the kitchen, from cabinetry to appliances.

Violet came in through the back door, catching fire in the Goth trend in high schools (think purple-black t-shirts, eyeliner and fingernail polish). From there it made its way to the runway and now it’s lightening as it crosses into the home; popular variations include violet, wine and true purple.

Hot Color Combos

Home Staging, Redding Real Estate, color trends

Just as the popularity of single colors waxes and wanes, so does the popularity of color combinations.

Brown and blue has been a favorite for several years and Turner predicts it will be a favorite through 2009. Morrow agrees, though she believes that the brown will be lighter (tan, caramel and camel), rather than chocolate.

For the last few years, black and white has been a popular combination in the European market but Turner has noticed that it’s making its way across the pond. While Morrow has seen it more in accent pieces, like textiles and wallpaper, Turner suggests it will take over entire rooms, and recommends pairing it with hot accent colors like red or acid green for the latest look.

What’s Not Selling?

While you’ll see elegant gold in designs from traditional to Tuscan, don’t look for sunny true yellows in American homes (though Europeans love them).

Orange is another color that’s getting little love, unless you choose corals or an earthy, deep orange. But even then, these are used only as accents.

The trend toward violet, wine and amethyst is edging out soft lavenders or true purples. These colors, which were so popular in the 1980s, have taken a back seat to their bolder cousins.


Emily Kiker Morrow, CMG
Director of Color, Style & Design
Shaw Floors

Denise Turner, ASID, CID, CMG
Color Turners


Redding REPO – Lowest Price in Area!

So, back in 2008 I created this post for a repo that was on the market and it has provided a lot of feedback from clients so I am going to just keep updating it with new repos that we think may be “good deals” for potential buyers! Call us at 530.227.0345 for any questions or if you’d like a printed or emailed list of Redding Foreclosures.

Search All Redding Foreclosures!

3/2/10: 13173 TIERRA OAKS DR, REDDING, CA 96003
MLS #10-889 $354,900

Bank-owned Redding foreclosure featuring 4 bedrooms and 2.5 baths with 2,663sqft of living space all situated on 3 acres.  Has sought after features, granite counters, tile floors, wood stove on stone hearth, split floor plan, loads of storage, built in cabinets in bedrooms, hallway, upstairs loft included in s.f., inground pool, trex deck and close proximity to the freeway, As most bank foreclosures (REO’s), this home is being sold “As Is”.

Call us today at 530.227.0345  for more information on this home or email us at
Advertised with permission by
Clint and Mindy Cronic of Next Generation Real Estate Services
DRE License #’s 01314114 and 01458166
(530) 227-0345
Listing Agent: Donald C. Hascall, DRE License # 01044242

6/20/08: Update to the home at 134 Ironwood Lane: Sale price $365,000 on 6/20/08

5/28/08:  So this week’s real estate “good deal” that we’ve found through the MLS database is located at 134 Ironwood Lane in Redding.  This home is located in Riverpark Highlands off River Park Drive in Redding.  Featuring 2618 square feet, 3 bedrooms and 2.5 baths, beautiful views off the expansive deck and hot tub area and is situated on an oversized city lot (under 1/2 acre).  The home also features an attached 3-car garage.  This home was sold in December of 2006 for $485,000 and is now available as a bank repo (or REO) for $323,900.  The home is sold as-is as nearly all REO properties are.  Listed by Linda Allison at Allison Realty Associates.  For more information or to view the property call Clint Cronic at Next Generation Real Estate Services at 530.227.0345.  The complete listing is available by clicking here

134 Ironwood, redding, ca


First Impressions DO count in real estate

The latest craze in real estate as most know is to complete DIY projects, saving time and money for the homeowner.  This is true in many instances but follow a couple rules: take your time and don’t cut corners and decorate for the masses if you are planning to sell anytime soon.  What I mean by “decorate for the masses” is to create an environment with paint colors and materials that almost anyone could bring their existing furniture into and live. 

What we are seeing now with many homes on the market in our area is a need for buyers to get the best “perceived value”.  They may look at 20 homes and find one home over the rest that has been staged to sell (doesn’t have to be by a professional “stager”) but appears as if the current owners have meticulously maintained the home.  Walking into a home with a clean front porch, clean eaves, mowed lawn and a couple live potted plants feels inviting to potential buyers whereas overgrown grass, broken-down cars and dead plants can be a warning sign of an improperly maintained home.  Here is a quick sample of what I mean…


Unstaged/cluttered homes might detract buyers


Clean and fresh homes attract buyers to see more!


DIY Home Improvement under $100!

Courtesy of, we’ve got some great tips for you on how to improve your home with a minimal investment of only $100!

Click here for a larger image

Tip 1: Spend an hour with a pro.
Invite a realtor or interior designer over to check out your home. Many realtors will do this as a courtesy, but you will probably have to pay a consultation fee to a designer. Check with several designers in your area; a standard hourly fee is normally less than $100, and in an hour they can give you lots of ideas for needed improvements. Even small suggested improvements, such as paint colors or furniture placement, can go a long way toward improving the look and feel of your home.

Tip 2: Inspect it!
Not every home improvement is cosmetic. Deteriorating roofs, termite infestation or outdated electrical systems — you can’t fix it if you don’t know it’s broken. Hire an inspector to check out the areas of your home that you don’t normally see. They may discover hidden problems that could negatively impact your home’s value. Small problems (such as a hidden water leak) can become big, expensive problems quickly; the longer you put off repairs, the more expensive those repairs will be.

Tip 3: Paint, paint, paint.
One of the simplest, most cost-effective improvements of all is paint! Freshly painted rooms look clean and updated — and that spells value. When selecting paint colors, keep in mind that neutrals appeal to the greatest number of people, therefore making your home more desirable. Be sure not to over-paint (covering hardware, etc.) and make sure you take your time and do a good job.  On average, a gallon of paint costs around $25, leaving you plenty of money to buy rollers, painter’s tape, drop cloths and brushes. So buy a few gallons and get busy!

Tip 4: Find inspiration.
An alternative to hiring a designer is to search for remodeling and decorating inspiration in design-oriented magazines, books, TV shows and websites. Simply tear out or print off the ideas you want to try and start your to-do list. Keep it simple — when remodeling on a tight budget, do-it-yourself projects are best.

Tip 5: Cut energy costs.
The amount of money you spend each month on energy costs may seem like a fixed amount, but many local utility companies provide free energy audits of their customers’ homes. They can show you how to maximize the energy efficiency of your home. An energy-efficient home will save you money now, which can be applied to other updates, and is a more valuable and marketable asset in the long run.

Watch videos courtesy of!


Does Wall Color Really Matter?

Pick a color, any color- so long as its “green”.The paint and color industry has caught up with the national and worldwide trend of becoming more environmentally conscious and friendly. Manufacturers are turning homeowner’s heads with products that are green.The eco-friendly trend has also made its presence felt in establishing color schemes and design plans. Along with current choices of color leaning toward chocolate browns and earth toned greens which imitate our earthen dwelling and muted sea and calming blues which are inspired by spa and ocean influences, people who are “going green” are also choosing new environmentally friendly paints to cover their walls.

Although low-odor, low-toxin paints have been around awhile, their performance had not been stellar. Many painters hopped on the green bandwagon when it first rolled around, but were disappointed by boring shades, questionable durability or inconsistent texture. However, paint companies like Benjamin Moore have taken green to a new level with the introduction of Aura, their new low VOC (volatile organic compounds), low-odor, water-based super paint. Not only have they met the up coming tighter government regulations regarding paint VOC’s (currently awaiting green seal approval), but the durability, texture, better covering water borne paint is far superior to the old latex based type. And YES!! It’s available in any color. So now, painters or do-it-yourselfers , no matter what the brand, will find it increasingly easy to find innovative products so they can worry less and paint more!

If you are thinking of remodeling, selling or just want to bring your house up-to-date the following colors are sure to bring great responses:



The REAL Redding Real Estate Market…

For those that want to know EXACTLY what our local real estate market in and around Redding, CA is up to…the chart below is your answer!  This table contains straight statistics from the Shasta Board of Realtors MLS database. 

New Listings Active Listings Sold Listings Months Inventory
Feb/2008 561 3,525 163 21.63
Jan/2008 613 3,610 150 24.07
Dec/2007 368 3,881 167 23.24
Nov/2007 483 4,072 171 23.81
Oct/2007 583 4,267 228 18.71
Sep/2007 613 4,343 193 22.50
Aug/2007 822 4,321 292 14.80
Jul/2007 793 4,271 239 17.87
Jun/2007 912 4,104 312 13.15
May/2007 881 3,897 286 13.63
Apr/2007 975 3,694 273 13.53
Mar/2007 836 3,425 293 11.69
Feb/2007 697 3,363 241 13.95
Jan/2007 810 3,217 204 15.77
Dec/2006 486 3,448 288 11.97
Nov/2006 480 3,678 239 15.39
Oct/2006 703 3,750 269 13.94
Sep/2006 744 3,798 265 14.33
Aug/2006 958 3,740 295 12.68
Jul/2006 919 3,470 293 11.84
Jun/2006 988 3,258 358 9.10
May/2006 1,045 2,963 322 9.20
Apr/2006 746 2,666 289 9.22
Mar/2006 852 2,459 308 7.98

What does this table really mean??? First, let’s learn the table.  To begin, this data represents every listing in the MLS…regardless of type (residential, vacant land, etc.) and could potentially include some duplicate listings. 

The “New Listings” category shows just that-all new listings taken during that month.  “Active Listings” are listings that were available for purchase or active at the end of the month.  “Sold Listings” are listings that actually closed escrow during the month or were technically sold. 

The most interesting category to look at, especially if you are a home seller is the “Months Inventory”.  Months inventory is, if NO NEW LISTINGS were added to the MLS after that month, how many months it would take for all listings available in the MLS to sell.  This category is so important because it can help you to see the detrimental effect of not pricing your home correctly and ahead of the market to begin with.  Historical data shows that if you are not listed within the top 10-20% of the listings comparable to yours you will quickly fall under the curve of the market and have to do more (and major) reductions to get back “into the market”. 

Real estate lecturers have said that they see 2 types of sellers, the 20% that are “in” the market with a fair or great price that is likely to see offers and the other 80% that have priced themselves “out” of the market and won’t likely see any offers during their listing period. Utilize this data to understand what type of listing YOU are.  Ensure that you are receiving accurate up-to-date market data and that you are within that 10-20% so that you may see an offer quickly!


What is Feng Shui anyway?

We have all heard about it…but what does it really mean?  I had gotten an email with information from a home stager on what feng shui really is and why it is so “important” when staging.  For some of us it may be a load of bunk but others won’t buy a home if it doesn’t give off the right “vibes”…so here is the information in a nutshell in case you were wondering.  This information was given to me by the website and I will post more from them down the road.  Enjoy and happy “feng shui”! 
5 elements

How You Can UseThe 5 Elements Of Feng Shui
What are they and why you should care?

Well, as silly as all this may seem to some of you, having balance of the 5 elements when you pull up to your listing or staged property could be the difference between ‘Come on in!’ or ‘Quick, keep going!’ I don’t mean a row of freshly planted flowers isn’t pretty but is it balanced?

Set the stage at the front door with these 5 elements and notice how you can feel the balance. If you can feel it, so can potential buyers. Here is one scenario…you canmix and match the 5 elements as long as you have at least 3 of the 5.

  • Wood feeds fire and the color is green (grass). Shape of front door is vertical…done.
  • Fire isenergetic and red is a great front door color. Triangle shape solar lights along pathway is perfect. Fire feeds earth with ash.
  • Earth is natural like a new welcome mat…make it large,very large. Earth makes metal.
  • Metal makes water. Using shiny brass or chrome front door knob and kick plate, address numbers.
  • Water can be symbolized with blackiron in the light fixtures, the solar lighting posts, house numbers, small water feature.

By using the chart, you can basically use the shapes, colors, and the senses to create the balance you need…the balance that will work for you and not against you. Give it a try and see the results (feel the results)