The paint and color industry has caught up with the national and worldwide trend of becoming more environmentally conscious and friendly. Manufacturers are turning homeowner's heads with products that are green.

The eco-friendly trend has also made its presence felt in establishing color schemes and design plans. Along with current choices of color leaning toward chocolate browns and earth toned greens which imitate our earthen dwelling and muted sea and calming blues which are inspired by spa and ocean influences, people who are "going green" are also choosing new environmentally friendly paints to cover their walls.

Although low-odor, low-toxin paints have been around awhile, their performance had not been stellar. Many painters hopped on the green bandwagon when it first rolled around, but were disappointed by boring shades, questionable durability or inconsistent texture. However, paint companies like Benjamin Moore have taken green to a new level with the introduction of Aura, their new low VOC (volatile organic compounds), low-odor, water-based super paint. Not only have they met the up coming tighter government regulations regarding paint VOC's (currently awaiting green seal approval), but the durability, texture, better covering water borne paint is far superior to the old latex based type. And YES!! It's available in any color. So now, painters or do-it-yourselfers , no matter what the brand, will find it increasingly easy to find innovative products so they can worry less and paint more!

Chocolate Browns
	Benjamin Moore AF-110 Coriander Seed (New Aura Paint Color)			Benjamin Moore AF-115 Lodge (New Aura Paint Color)			Benjamin Moore AF-120 Tamarind (New Aura Paint Color)

Earth Toned Greens
	Benjamin Moore AF-415 Grasshopper (New Aura Paint Color)			Benjamin Moore AF-440 Urban Nature (New Aura Paint Color)			Benjamin Moore AF-445 Aventurine (New Aura Paint Color)

Muted Sea and Calming Blues
	Benjamin Moore AF-495 Azores (New Aura Paint Color)			Benjamin Moore AF-500 Atmospheric (New Aura Paint Color)			Benjamin Moore AF-505 Blue Echo (New Aura Paint Color)

Read original blog post