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April 9th, 2008 at 9:45 am

Does Wall Color Really Matter?

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Pick a color, any color- so long as its “green”.The paint and color industry has caught up with the national and worldwide trend of becoming more environmentally conscious and friendly. Manufacturers are turning homeowner’s heads with products that are green.The eco-friendly trend has also made its presence felt in establishing color schemes and design plans. Along with current choices of color leaning toward chocolate browns and earth toned greens which imitate our earthen dwelling and muted sea and calming blues which are inspired by spa and ocean influences, people who are “going green” are also choosing new environmentally friendly paints to cover their walls.

Although low-odor, low-toxin paints have been around awhile, their performance had not been stellar. Many painters hopped on the green bandwagon when it first rolled around, but were disappointed by boring shades, questionable durability or inconsistent texture. However, paint companies like Benjamin Moore have taken green to a new level with the introduction of Aura, their new low VOC (volatile organic compounds), low-odor, water-based super paint. Not only have they met the up coming tighter government regulations regarding paint VOC’s (currently awaiting green seal approval), but the durability, texture, better covering water borne paint is far superior to the old latex based type. And YES!! It’s available in any color. So now, painters or do-it-yourselfers , no matter what the brand, will find it increasingly easy to find innovative products so they can worry less and paint more!

If you are thinking of remodeling, selling or just want to bring your house up-to-date the following colors are sure to bring great responses:

        

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