If you have been making some color changes, whether it’s your home interior, exterior, wardrobe or make-up palette, here is some new information provided by HGTV.com with insight into the latest “trends” in color and what to expect through 2009. Remember, these are good tips to use while staging a home for sale in today’s tough real estate market…the homes that appear to be well-maintained can cause less buyer anxieties and tend to get sold quicker than those that buyers might perceive as fixer-upper’s in the same price range.
Neutral Safe or More Color?
Neutrals are now, especially in larger purchases like cars, sofas or carpet. “In those big-ticket items, we’ll make the safer choice such as neutrals, from rich gray to camel,” says Emily Kiker Morrow, Director of Color, Style and Design at Shaw Industries. And, she continues, “We’re using trendier colors, like acid green or amethyst, as accent pieces.”
Denise Turner, founder of Color Turners and a color forecaster, agrees. “Neutrals continue to flourish, as companions for brighter hues or as standalone, monochromatic color schemes.”
Both color forecasters see chocolate brown on the wane, though Turner notes that brown is still the go-to color in nearly every industry, from auto manufacturing to fashion to home. The guard is changing, however, as lighter browns begin to make an appearance. Morrow says, “We’re seeing browns shift to the colors of spices and beverages. Think mocha and cinnamon.”
Which neutral might just surpass brown as the favorite? Gray. And it covers a wide range of hues, which span soft gray to charcoal to hematite, and gain interest from metallic and pearlescent accents.
Green continues to gain strength from its association with the growing shift toward eco-consciousness. It will show up in everything from fabrics to accessories to countertops.
Turner noted that, after 9/11, blue surged in popularity. This comfortable, soothing color is associated with dependability, constancy and peace – qualities Americans seek during unstable times. Now every product in the industry uses some type of blue, and many are paired with brown, from chocolate to taupe.
According to Turner, pink and red are “the colors of causes.” Think about the ribbons on our lapels to help raise awareness for breast cancer, AIDS or heart disease. But these sisters in the color family are also making their way into the home.
You’ll see red as a bold accent in black-and-white designs; and look for pink in romantic bedrooms, the modern girl’s living room or even in the kitchen, from cabinetry to appliances.
Violet came in through the back door, catching fire in the Goth trend in high schools (think purple-black t-shirts, eyeliner and fingernail polish). From there it made its way to the runway and now it’s lightening as it crosses into the home; popular variations include violet, wine and true purple.
Hot Color Combos
Just as the popularity of single colors waxes and wanes, so does the popularity of color combinations.
Brown and blue has been a favorite for several years and Turner predicts it will be a favorite through 2009. Morrow agrees, though she believes that the brown will be lighter (tan, caramel and camel), rather than chocolate.
For the last few years, black and white has been a popular combination in the European market but Turner has noticed that it’s making its way across the pond. While Morrow has seen it more in accent pieces, like textiles and wallpaper, Turner suggests it will take over entire rooms, and recommends pairing it with hot accent colors like red or acid green for the latest look.
What’s Not Selling?
While you’ll see elegant gold in designs from traditional to Tuscan, don’t look for sunny true yellows in American homes (though Europeans love them).
Orange is another color that’s getting little love, unless you choose corals or an earthy, deep orange. But even then, these are used only as accents.
The trend toward violet, wine and amethyst is edging out soft lavenders or true purples. These colors, which were so popular in the 1980s, have taken a back seat to their bolder cousins.
Emily Kiker Morrow, CMG
Director of Color, Style & Design
Denise Turner, ASID, CID, CMG